3rd Party click and impression trackers can be easily inserted into Avalanche tags by VMG staff or on your own. Here’s an example of an Avalanche Tag:
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="destination-url">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
A 3rd Party Click tracker can be applied to the tag by replacing the orange text in the example above with your click tracker.
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://bs.clicky-click.com/BurstPipez/adServer.bs?cn=111111">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct=http://bs.clicky-click.com/BurstPipez/adServer.bs?cn=111111>
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://bs.clicky-click.com/BurstPipez/adServer.bs?cn=111111http://vmgood.com">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://vmgood.comhttp://bs.clicky-click.com/BurstPipez/adServer.bs?cn=111111">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
The simplest way to track clicks in your ad server is to insert your click macro before the destination URL in the tag, so both the click macro and destination URL are between the quotes.
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="%%CLICK_URL_UNESC%%http://bs.clicky-click.com/BurstPipez/adServer.bs?cn=111111">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="%%CLICK_URL_UNESC%%http://vmgood.com">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://vmgood.com%%CLICK_URL_UNESC%%">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="%%CLICK_URL_UNESC%%">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
Note: It is important that your destination URL begin with "http://" or "https://" - it cannot begin with just "www" or "//". Either instance will result in the user not reaching the destination URL.
Avalanche tags have at least 1 instance of [timestamp]. Each instance of [timestamp] should be replaced by your cache buster (brackets included!).
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://vmgood.com">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=%%CACHEBUSTER%%" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
An Impression tracker can be applied by pasting it below the last line of the tag (</div>).
<!— Publisher: Advertiser - Tag - [970x250,300x250] - 10/28/2017 -->
<div id="avalanche" static="https://yodel.vmg.nyc/acme/full/intro.jpg" ct="http://vmgood.com">
<script src="https://yodel.vmg.nyc/acme/www/avalanche.js?ord=[timestamp]" charset="UTF-8"></script>
<noscript><style>#avalanche{display:none;}</style></noscript>
</div>
<img src="http://your-impression-trackers-URL.com?ord=%n" height=1 width=1 border=0 alt="Advertisement">